Most of us hold a handful of whys and wherefores to be thankful to the people for the impact they have created. Thanksgiving is an art of expressing our gratitude to those in our lives who help us become better in the office, in our careers, and at home. The factors that lead to thankfulness are fascinating. In a business sense, it’s one of the most researched mysteries in the world of customer satisfaction and retention. In this blog, we list the key aspects to open the door of thankfulness.
Togetherness: The Top-Secret Ingredient to Success
If everyone is moving forward together, then success takes care of itself. –Henry Ford
Togetherness is the top-secret ingredient of success, be it either in the world of business or personal relationships. Many organizations have been working day and night to become a leader in their business. To achieve this, modern marketing dynamics advocate the “Customer first” approach. This approach is what helps organizations to build a successful and strong relationship, rather than mere fiscal relationships with employees, clients, and partners. This very idea of togetherness has revolutionized the way organizations treat their customers by offering a feeling of togetherness to customers, because of which customers are given the impression that they are an “organization extended family”. This comfort is what makes the customers feel thankful for solving their problems rather than thinking that your problems are solved because you paid money. In short, it is “togetherness” the top-secret ingredient of most of the organizational successful journeys.
Personalization: As You Sow, So You Reap
Even though the world is now a fast-paced technology machine, humans are still emotional creatures. Every technology development is a must to have a more humane approach. So, thinking of a customer or client as more than a problem signboard, or a machine interacting with you, isn’t valid anymore. Instead, realize that they are a human being facing a problem.
To deliver a sense of personalization to the customer, you need to be just a human trying to understand another human. Addressing them by name, instead of an ID number(even within the organization’s meeting), instills a sense of genunity and loyalty. This what helps the customers to freely open up further. This ultimately leads to customer delight and overall better customer experience. To ensure personalization, follow the principles below:
- Follow what suits the customer best, not just your own way of doing things
- Personalize your communication based on the information you have gathered about the customer prospects.
- Head forward with an attitude of “Let’s get moving!”
Happiness: It’s a Journey, Not a Destination
Happiness is the key to success. Happiness is not an instantaneous occurring thing. Bringing out a sense of happiness in the face of a buyer/client is the sign of building a long-standing relationship.
Finally, I would like to conclude by saying:
“Coming together is a beginning; Keeping together is progress; Working together is a success.” – Henry Ford